PAPARICO is

Intelligent Marketing
A Full-Service Consultancy
Artificial Intelligence
Machine Learning
Data-Driven
Focused on ROI
Conversational AI
AI Automation

PAPARICO is a full-service marketing consultancy powered by artificial intelligence to help us deliver the best results for our clients

Our Services

We focus on three key core areas to help businesses of any size achieve their ambitions. All areas are supported by artificial intelligence on one way or another.

Marketing & PR

Create multi-channel campaigns powered by AI to achieve better results.

Development

Build websites, e-commerce sites, mobile apps, AI apps to reach customers in new ways.

Conversational AI

Deploy intelligent AI technologies to automate customer interactions and business processes.

Our Core Areas of Expertise

Our team has a variety of experience across a number of core sectors.

E-commerce

We have experience in Ecwid, Magento, Shopify, Joomla+VirtueMart, Volusion, Wix, and WooCommerce platforms.

Environmental Sustainability

Our work involves projects for Long Man Brewery and a retail health food chain. We've partnered with Elberry Sustainability Consulting to work on more sustainability projects.

Esports & Gaming

We can create brands, materials and content for esports teams, events, tournaments, as well as video game content creators.

Food & Beverage

We've worked with breweries, a bottled cocktail brand, a catering business, and local health food chain. PAPARICO founder, Paul, has qualifications in Food & Beverage Operations.

Health & Beauty

Our team has extensive experience in health & wellness, OTC products, beauty & cosmetics, medical devices, pharmaceuticals & biotechnology. See our skincare advertising case study.

Music & Events

We create promotional materials for music festivals, events and concerts. We also have a specific advertising service for musicians. Our clients include Max Steiner Orchestra.

Professional Services

We work with consultants, tradespeople, and B2B companies. See our work for Stapleton Consulting. We also support other marketing & advertising agencies on a white label basis.

Environmental sustainability

One of our aims is to minimise the impact we have on the environment.

PAPARICO Team

Our core team is below and we have a larger network of associates we can draw upon when required.

Paul Townley-Jones

Paul, Managing Director

Orrin

Orrin, Creative Director

James

James, UX/UI

Lisa

Lisa, Digital

Matthew

Matthew, Developer

Ed

Ed, Designer

Lucy

Lucy, Social Media

Our 6D Process

Here’s how we build your campaign or solution from end-to-end:

  • Discover Insight


    Primary market research, secondary data, and artificial intelligence analysis all contribute to help us uncover insights on your audience, brand, and industry.

    Discover Insight


    Primary market research, secondary data, and artificial intelligence analysis all contribute to help us uncover insights on your audience, brand, and industry.

  • Define Strategy


    Utilising the insight we discovered we construct the necessary building blocks to define a creative communications strategy.

    Define Strategy


    Utilising the insight we discovered we construct the necessary building blocks to define a creative communications strategy.

  • Design Solution


    With a strategy in place we design concepts and, via customer research, align on one single-minded idea to take forward.

    Design Solution


    With a strategy in place we design concepts and, via customer research, align on one single-minded idea to take forward.

  • Develop Content


    We develop the content and tactics such as ads, web content, articles, videos, direct mail, etc - all stemming from that one creative idea.

    Develop Content


    We develop the content and tactics such as ads, web content, articles, videos, direct mail, etc - all stemming from that one creative idea.

  • Deliver & Engage


    We implement and launch the assets and continue to engage your target audience along a journey over the campaign period.

    Deliver & Engage


    We implement and launch the assets and continue to engage your target audience along a journey over the campaign period.

  • Data Measurement & Optimisation


    We continuously measure progress against KPIs and optimise the campaign manually or allow artificial intelligence to make intelligent optimisations based on data.

    Data Measurement & Optimisation


    We continuously measure progress against KPIs and optimise the campaign manually or allow artificial intelligence to make intelligent optimisations based on data.

Testimonials

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Referral Program

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