Paparico is

Intelligent Marketing
A Full-Service Consultancy
Artificial Intelligence
Machine Learning
Data-Driven
Focused on ROI
Conversational AI
AI Automation

Paparico is a full-service consultancy that utilises artificial intelligence and machine learning to deliver optimal business results.

Our Services

We focus on three key core areas to help businesses of any size achieve their ambitions. All areas are supported by artificial intelligence on one way or another.

Conversational AI

Deploy intelligent AI technologies to automate customer interactions and business processes.

Marketing & PR

Create multi-channel campaigns powered by AI to achieve better results.

Development

Build websites, e-commerce sites, mobile apps, AI apps to reach customers in new ways.

Our 6D Process

Here’s how we build your campaign or solution from end-to-end:

  • Discover Insight


    Primary market research, secondary data, and artificial intelligence analysis all contribute to help us uncover insights on your audience, brand, and industry.

    Discover Insight


    Primary market research, secondary data, and artificial intelligence analysis all contribute to help us uncover insights on your audience, brand, and industry.

  • Define Strategy


    Utilising the insight we discovered we construct the necessary building blocks to define a creative communications strategy.

    Define Strategy


    Utilising the insight we discovered we construct the necessary building blocks to define a creative communications strategy.

  • Design Solution


    With a strategy in place we design concepts and, via customer research, align on one single-minded idea to take forward.

    Design Solution


    With a strategy in place we design concepts and, via customer research, align on one single-minded idea to take forward.

  • Develop Content


    We develop the content and tactics such as ads, web content, articles, videos, direct mail, etc - all stemming from that one creative idea.

    Develop Content


    We develop the content and tactics such as ads, web content, articles, videos, direct mail, etc - all stemming from that one creative idea.

  • Deliver & Engage


    We implement and launch the assets and continue to engage your target audience along a journey over the campaign period.

    Deliver & Engage


    We implement and launch the assets and continue to engage your target audience along a journey over the campaign period.

  • Data Measurement & Optimisation


    We continuously measure progress against KPIs and optimise the campaign manually or allow artificial intelligence to make intelligent optimisations based on data.

    Data Measurement & Optimisation


    We continuously measure progress against KPIs and optimise the campaign manually or allow artificial intelligence to make intelligent optimisations based on data.

Industry Experience

Paparico has a range of growing experience across many different sectors.

Beauty & Cosmetics

See our skincare PPC advertising case study

E-commerce

Experience in Ecwid, Magento, Shopify, VirtueMart, Volusion, Wix, WooCommerce platforms

Education

Content for university students, healthcare professionals, and patients

Environmental Sustainability

Our work involves projects for Long Man Brewery and a retail health store chain. We want to work on more sustainability projects - find out more

Food & Drink

As well as our work with Long Man Brewery we've also helped leading bottled cocktail manufacturer World of Zing

Healthcare

Our team has extensive experience in health & wellness, OTC, medical devices, pharmaceuticals and biotechnology

Professional Services

Consultants, agencies, tradespeople. See our work for Stapleton Consulting

Real Estate

Web design and development in the property and real estate market

Restaurants & Catering

We enjoy good hospitality! Our founder, Paul, has qualifications in Food & Beverage Operations. See our catering case study

Travel & Tourism

Marketing and media placement for the travel and tourism industry. Our Media Strategy Consultant is a Member of the Tourism Society (MTS)

Testimonials

Blog

Follow Us

Join us on social media and stay tuned!

Referral Program

Cryptocurrency accepted here