Paparico is

Intelligent Marketing
Full-Service
Artificial Intelligence
Machine Learning
Data-Driven
Focused on ROI

Paparico is a full-service marketing consultancy powered by artificial intelligence and machine learning to help make your marketing budget work smarter.

AI-Powered Marketing Services

All our core services are powered by artificial intelligence and are suitable for businesses of all sizes who are looking to get smarter with their marketing.

PPC advertising

PPC Advertising

Make your ads perform at their best. We use machine learning to target the right customers and allocate your budget efficiently.

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Service illustration photo

Analytics

We use artificial intelligence to give you data-driven recommendations on how to increase website goal conversions. It does this by using a data science algorithm to turn your analytics data into insights.

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Chatbot

Chatbots & Voicebots

Intelligent AI bots that help businesses generate more leads, schedule appointments, and even collect payments.

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Our 6D Campaign Process

Here’s how we build your campaign from end-to-end:

  • Discover Insight


    Primary market research, secondary data, and artificial intelligence analysis all contribute to help us uncover insights on your audience, brand, and industry.

    Discover Insight


    Primary market research, secondary data, and artificial intelligence analysis all contribute to help us uncover insights on your audience, brand, and industry.

  • Define Strategy


    Utilising the insight we discovered we construct the necessary building blocks to define a creative communications strategy.

    Define Strategy


    Utilising the insight we discovered we construct the necessary building blocks to define a creative communications strategy.

  • Design Creative Idea


    With a strategy in place, we design creative concepts and align on one idea to take forward as the hero shot for the campaign.

    Design Creative Idea


    With a strategy in place, we design creative concepts and align on one idea to take forward as the hero shot for the campaign.

  • Develop Campaign Content


    We develop the content and tactics such as ads, web content, articles, videos, direct mail, etc - all stemming from that one creative idea.

    Develop Campaign Content


    We develop the content and tactics such as ads, web content, articles, videos, direct mail, etc - all stemming from that one creative idea.

  • Deliver & Engage


    We implement and launch the campaign assets and continue to engage your target audience along a journey over the campaign period.

    Deliver & Engage


    We implement and launch the campaign assets and continue to engage your target audience along a journey over the campaign period.

  • Data Measurement & Optimisation


    We continuously measure progress against KPIs and optimise the campaign manually or allow artificial intelligence to make intelligent optimisations based on data.

    Data Measurement & Optimisation


    We continuously measure progress against KPIs and optimise the campaign manually or allow artificial intelligence to make intelligent optimisations based on data.

Industry Experience

Paparico has a range of growing experience across many different sectors.

Beauty & Cosmetics

See our skincare PPC advertising case study

E-commerce

Experience in Ecwid, Magento, Shopify, VirtueMart, Volusion, Wix, WooCommerce platforms

Education

Content for university students, healthcare professionals, and patients

Environmental Sustainability

Our work involves projects for Long Man Brewery and a retail health store chain. We want to work on more sustainability projects

Food & Drink

As well as our work with Long Man Brewery we've also helped food businesses such as The Bare Muff Company go to market

Healthcare

Our team has extensive experience in health & wellness, OTC, medical devices, pharmaceuticals and biotechnology

Professional Services

Consultants, agencies, tradespeople. See our work for Stapleton Consulting

Real Estate

Web design and development in the property and real estate market

Restaurants & Catering

We enjoy good hospitality! Our founder, Paul, has qualifications in Food & Beverage Operations. See our catering case study

Travel & Tourism

Marketing and media placement for the travel and tourism industry. Our Media Strategy Consultant is a Member of the Tourism Society (MTS)

Testimonials

Blog

Follow Us

Join us on social media and stay tuned!

Referral Program

Cryptocurrency accepted here