WE ARE PAPARICO

Be Truly Data-Driven
Discover New Cross-Channel Insights
Develop a Winning Strategy Faster
Launch Campaigns Quicker
Drive More Traffic to Your Website
Better Engage Your Customer
Optimise your Return on Ad Spend
Boost your Marketing ROI

PAPARICO is a full-service marketing consultancy using the power of AI to boost your marketing ROI

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What We Do

We focus on three key core areas to help businesses of any size achieve their ambitions. All areas are supported by artificial intelligence on one way or another.

Marketing

We create multi-channel marketing campaigns powered by AI that deliver better results.

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Development

We develop websites, e-commerce, mobile apps, and AI apps to reach customers in new ways.

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Conversational AI

We deploy AI chatbots and voicebots to automate customer interactions and business processes.

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Where We Work

We are happy to work with many industries, but here are the areas we work with or enjoy most.

E-commerce

We have experience in Ecwid, Magento, Shopify, VirtueMart, Volusion, Wix, and WooCommerce e-commerce platforms.

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Esports & Gaming

We create brands, materials and content for esports teams, events, tournaments, streamers and content creators. Find and engage influencers on Twitch, YouTube, and Facebook Gaming platforms.

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Food & Beverages

We've worked with breweries, a bottled cocktail brand, a catering business, and local health food chain. PAPARICO founder, Paul, has qualifications in Food & Beverage Operations.

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Health & Beauty

Our team has extensive experience in health & wellness, fitness, OTC products, beauty & cosmetics, medical devices, pharmaceuticals & biotechnology.

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Music & Events

We create promotional materials for music festivals, events and concerts. We also have a specific advertising service for the music industry. Our clients include Max Steiner Orchestra.

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How We Do It -- Our 6D Process

Here’s how we build your campaign or solution from end-to-end:

  • Discover Insight

    Primary market research, secondary data, and artificial intelligence analysis all contribute to help us uncover insights on your audience, brand, and industry.

    Discover Insight

    Primary market research, secondary data, and artificial intelligence analysis all contribute to help us uncover insights on your audience, brand, and industry.

  • Define Strategy

    Utilising the insight gathered in the Discover phase we define the creative communications strategy including the challenge and single-minded proposition.

    Define Strategy

    Utilising the insight gathered in the Discover phase we define the creative communications strategy including the challenge and single-minded proposition.

  • Design Solution

    With a strategy in place we design concepts aimed at solving the challenge, and align on one design to take forward.

    Design Solution

    With a strategy in place we design concepts aimed at solving the challenge, and align on one design to take forward.

  • Develop Content

    We develop the solutions (tactics, content) all stemming from that one single-minded creative idea.

    Develop Content

    We develop the solutions (tactics, content) all stemming from that one single-minded creative idea.

  • Deliver & Engage

    We implement and launch the solutions and continue to engage your audience along a journey from nurturing to conversion and beyond.

    Deliver & Engage

    We implement and launch the solutions and continue to engage your audience along a journey from nurturing to conversion and beyond.

  • Data Measurement & Optimisation

    We continuously measure progress against KPIs and optimise the solution based on new insight gathered.

    Data Measurement & Optimisation

    We continuously measure progress against KPIs and optimise the solution based on new insight gathered.

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Environmental Sustainability

One of our aims is to minimise the impact we have on the environment and work with more environmentally sustainable businesses.

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