About Paparico - an AI-powered marketing consultancy

Talent, technology, and five-star service

In an increasingly competitive marketplace, working with an agency who can provide a specialist team with expert credentials is crucial to success.
We succeed by pairing the best talent with the latest technology, including artificial intelligence, to approach your marketing challenges with the aim of delivering a high return on investment.​
Paparico translates into 'to pamper' in Portuguese. So, if your business or brand needs a bit of extra love and attention, contact us for a free consultation. We live up to our name.


"I started Paparico because I believed that with the right team and technology in place I could deliver better results and a superior client experience."

Paul Townley-Jones, Managing Director

Working with Paparico


Why Choose Us

Paparico is where talent and technology augment to deliver a better client experience and ROI.


We source people with the right skills to get the job done.


AI and machine learning enable us to deliver better results.

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We value our client relationships and aim for 5-star service.

Return on Investment

We deliver ROI by combining talent, technology and trust.

Our Talent

Our associates are a talented bunch, but if your project requires a particular set of skills that we don't offer then we will source that expertise from within our trusted network.




Artificial Intelligence

  • Patrick Pool


    Founder & Managing Director

    Paul brings to Paparico nearly 20 years of experience across a variety of roles including advertising strategy, marketing consulting, digital marketing, market research, and web development. Read more.

  • Andrew Wilson


    B2B Marketing Communications Consultant

    Proficient in every aspect of B2B marketing communications, Gary enables companies to connect, engage and influence audiences to increase sales, develop brand reputation, and launch new products and new services.

  • Andrew Wilson


    SEO Specialist

    Martin has been a graphic designer for over 30 years and a SEO Specialist for 9 years. SEO is difficult, you need to know a lot of technical information to make campaigns effective.

  • Mark Taylor


    Communications Consultant

    Rosie has an impressive track record of developing and executing campaigns across the public (policing, criminal justice) and private (technology, travel, health, FMCG) sectors.

  • Patrick Pool


    Communications Consultant

    Cori has dedicated her near 20-year career to creating effective PR campaigns for leading healthcare and food service brands at a local and global level.

  • Mark Taylor


    Editorial Consultant

    Keith has worked in communications for 25 years, writing and editing in industries ranging from IT and journalism to academia and pharmaceuticals.

  • Helen Smith


    Marketing Consultant

    Strategic and solution focused, Maria-Christina has a track record of successfully delivering digital and print campaigns as well as writing content for different industries including beauty, automotive and healthcare.