About Paparico - an AI-powered marketing consultancy

Talent, technology, and five-star service

In an increasingly competitive marketplace, working with an agency who can provide a specialist team with expert credentials is crucial to success.
We succeed by pairing the best talent with the latest technology, including artificial intelligence, to approach your marketing challenges with the aim of delivering a high return on investment.​
Paparico translates into 'to pamper' in Portuguese. So, if your business or brand needs a bit of extra love and attention, contact us for a free consultation. We live up to our name.


"I started Paparico because I believed that with the right team and technology in place I could deliver better results and a superior client experience."

Paul Townley-Jones, Managing Director

Working with Paparico


Why Choose Us

Paparico is where talent and technology augment to deliver a better client experience and ROI.


We source people with the right skills to get the job done.


AI and machine learning enable us to deliver better results.

http://thenounproject.comThe Noun ProjectIcon TemplateRemindersStrokesTry to keep strokes at 4pxMinimum stroke weight is 2pxFor thicker strokes use even numbers: 6px, 8px etc.Remember to expand strokes before saving as an SVG SizeCannot be wider or taller than 100px (artboard size)Scale your icon to fill as much of the artboard as possibleUngroupIf your design has more than one shape, make sure to ungroupSave asSave as .SVG and make sure “Use Artboards” is checked100px.SVG


We value our client relationships and aim for 5-star service.

Return on Investment

We deliver ROI by combining talent, technology and trust.

Our Talent

We have a talented team but if your project requires a particular set of skills that we don't have in-house then we will source that expertise from within our network.




Artificial Intelligence

  • Patrick Pool


    Founder & Managing Director

    Paul brings to Paparico nearly 20 years of experience across a variety of roles including advertising strategy, marketing consulting, digital marketing, and market research.

  • Andrew Wilson


    B2B Marketing Communications Consultant

    Proficient in every aspect of B2B marketing communications, Gary enables companies to connect, engage and influence audiences to increase sales, develop brand reputation, and launch new products and new services.

  • Mark Taylor


    Communications Consultant

    Rosie has an impressive track record of developing and executing campaigns across the public (policing, criminal justice) and private (technology, travel, health, FMCG) sectors.

  • Patrick Pool


    Communications Consultant

    Cori has dedicated her near 20-year career to creating effective PR campaigns for leading healthcare and food service brands at a local and global level.

  • Mark Taylor


    Editorial Consultant

    Keith has worked in communications for 25 years, writing and editing in industries ranging from IT and journalism to academia and pharmaceuticals.

  • Helen Smith


    Marketing Consultant

    Coming soon.