Google Analytics has grown into a very powerful and capable piece of tech, but it is not very intuitive to newcomers. Google Analytics has got to the point where it essentially requires you to complete a training course before you can start using it to your advantage.
You can always hire an analytics expert, but not everyone has the budget available to do this. So, Paparico has come up with a checklist of 10 things you should do to set up Google Analytics properly.
The checklist is only 10 questions long and will help you set up a new property in Google Analytics with the right settings to make the most of the platform. Access the checklist below:
If you find it challenging to find the wood from the trees with Google Analytics there are alternative analytics solutions such as Visitor Analytics which gets rid of all the clutter and overwhelming charts to provide a simple view on your site’s performance. It’s worth checking out.
If you don’t have the time to regularly log in to your analytics account, interpret your data, and determine what you need to do to improve performance, then you should consider letting artificial intelligence do that job for you.
We hope you find the checklist useful and if you have any feedback or questions please let us know in the comments below.