It is coming to the end of 2019, an interesting year in politics and for the environment, and Paparico’s first year in business. It is now a time for everyone to look back and reflect on what you achieved over the past 12 months.
Did you meet your business (and personal) goals for the year? Did you exceed them? Or not come close?
“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.”
— Pablo Picasso
Goal setting is incredibly important for any business or marketing plan. Without goals, your business (or life) exists without meaning or purpose. It is going somewhere but at the same time achieving nothing. So, let’s take a look at 4 ways you can set meaningful and powerful goals.
“The trouble with not having a goal is that you can spend your life running up and down the field and never scoring.”
— Bill Copeland
1. Reflect and Evaluate
The first thing to do is evaluate where your business is now and reflect on what was achieved. Are you satisfied with the current status and your achievements for 2019? Did you meet your goals? If not, what is missing — what are the gaps? What did you do well?
Doing this will help you calibrate was is possible as well as determine what your focus should be for 2020.
2. Stretch Goals
“You want to set a goal that is big enough that in the process of achieving it you become someone worth becoming.”
— Jim Rohn
There is no point to goal setting if you can have all your goals completed in a couple of months. It concerns me when I hear clients say 6 months into the financial year “We’ve already met our sales target for the year” — they simply aren’t pushing their business hard enough (or have been extremely lucky!).
You should think about setting goals that, even if you should only get 90% of the way to achieving them, will still have a significant impact on your business or life. When you complete a goal it should give you a huge sense of achievement — not a feeling of having ‘cheated’ by setting goals that are too easy. They should be a challenge to complete.
3. SMART Objectives
A goal is a broad, over-arching statement of what you want to achieve and where you want to be. Objectives are how you will measure success on the way to meeting your goal. You might set multiple objectives against your goal, and objectives must always be SMART.
Specific: Be clear, not vague. Go into detail on exactly what it is you want to achieve.
Measurable: While you goal might be written in a qualitative manner, your objective(s) must quantify your goal. How will you be able to prove that you achieved your goal or not?
Attainable: Is your objective humanly possible to achieve? If you believe that anything is possible then you might have no problems with this one! Setting a goal to ‘read 500 novels in 24 hours’ is not attainable as there simply are not enough hours in a day.
Realistic: Is it realistic that you will be able to reach your objective? Yes your goal should be a stretch, but your objective should be achievable.
Time-bound: When should you have completed your objective by? Your goal might be set for 2020, but it might mean you need to have achieved your objective by the end of Q3. Always associate a time frame with every objective.
Tell others about your goals. In a business this is easy as it will be a part of your plan you will have to submit to your manager. You might even have a non-executive director, personal assistant, or business coach you should involve. If you are a sole trader running your own business, tell a partner or family member.
It’s like when you tell someone you are doing ‘dry January’. You begin to feel obliged not to be seen drinking a cheeky pint at the pub and are therefore more likely to meet your goal. Even more so if you are raising money for charity in doing it!
With someone else knowing what your goals are, you begin to feel accountable for achieving them. They may even support you on your way.
In summary, reflect and evaluate. Stretch your goals and horizons. Be SMART at setting objectives. Be accountable.
By taking these 4 steps you will propel yourself on the way to achieving the results you dream of.
Lastly, we’d like to wish everyone a happy New Year for 2020. May it bring you joy and happiness!