Respected B2B marketing and PR expert, Gary Weston, joins Paparico, a marketing and PR consultancy built by a team of specialists working together to improve the client experience and increase return on investment. Bringing more than 25 years’ experience in marketing and communications, Gary has consulted more than 150 UK and overseas companies across a broad range of sectors, working both client-side and at leading marketing and PR agencies. Most recently, Gary was marketing manager for the world leader in camera robotics and motion control solutions for broadcast, studio, film, video and e-commerce.
“Gary’s depth of understanding in B2B strategy and specialism in technology brings a unique perspective to Paparico,” says Paul Townley-Jones, Paparico founder and Managing Director. “His proven track record and creative drive makes him a perfect lead for our B2B offering.”
“Paparico’s unique business model gives me the opportunity to work alongside some of the industry’s leading communications and marketing specialists, creatives and brand strategists globally, whilst still having the ability to deliver results for local and regional B2B clients in the UK,” says Gary Weston. “I’m excited to see what that perfect alchemy of expertise, talent and technology can bring to our clients’ briefs.”
Gary will run B2B marketing strategy at Paparico and offers a diverse set of skills. He has earned a Society of Illustrator Artists & Designers (SIAD) diploma in graphic design and has taken home ‘Best Stand’ at the following leading B2B exhibitions: International Conference on Electricity Distribution (CIRED), National Energy Management Exhibition (NEMEX), and Floating, Production, Storage and Offloading Technology (FPSO_TECH). Gary has also assumed marketing posts at several progressive tech companies including Mark Roberts Motion Control (robotics), Nikon (photographic automation), Werner (electrical components, Germany and India), Huntborne (transport electrics) and General Electric Company (technologies/engineering).
Operating free of the usual overheads of conventional marketing agencies, Paparico is a full-service marketing and PR consultancy that works to respond with speed and agility to the demands of contemporary business. Based on the client’s business goals, Paparico creates a bespoke team from its pool of talented, passionate creatives, digital project managers and copywriters. This community brings decades of B2B and B2C experience across a range of industries including professional services, food and drink, travel and tourism, health and wellness and more. They have worked with a range of clients from small and medium-sized enterprises to multi-billion-pound corporations.
For more information, including how to join the Paparico community, please contact Paul at firstname.lastname@example.org or visit https://www.paparico.co.uk/.