When conducting an SEO audit a result that often comes back is to ‘decrease your server’s response time’, but what does that mean exactly?
When your server response time is slow, you will lose users who become impatient and click the back button. Amazon has found that every extra 100ms of response time costs them one percent in sales!
To fix this, first make sure this wasn’t a random occurrence. Use bitcatcha to test your site. If your response time for your site’s region is more than 200ms, you may want to switch servers.
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