Why upgrade to Google Analytics 4?
Google Analytics 4 launched in October 2020 and is the next generation of Google Analytics. Unless you've had a website built with us recently, it is likely that your website is running on the old Universal Analytics.
Google Analytics 4 (formerly known as “App + Web) is a new kind of property, with different reports than what you're used to seeing in Universal Analytics properties. One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together. Universal Analytics properties only support websites.
We will set up the Google Analytics 4 (GA4) property alongside your existing Universal Analytics (UA) property if you have one. We recommend retaining your UA property as it still offers far more opportunities for integrations with other software.
We are running a special promotion to upgrade you to the new generation of Google Analytics 4, so take advantage of upgrading early.