Drive Leads and Sales with AI-Powered Advertising
Artificial intelligence can monitor and optimise your ads, targeting, bids and budget to maximise performance.
How it works
Insight & Strategy
Campaigns without a sound strategy will likely fail or, at best, perform poorly. We use insight to craft your audience persona, advertising strategy, funnel, and creative brief to ensure your campaign gets off to the best start.
Create
We come up with a creative idea for the campaign, put it into market research if required, then execute that idea across a range of different advertising assets.
Launch
We deploy your campaign using AI-powered ad platforms, with multivariate testing if required.
Optimise
We monitor the campaign on a weekly basis and optimise it according to artificial intelligence recommendations.
Optimise Cross-Platform Digital Advertising Performance
Artificial intelligence manages and optimises your campaigns across the platforms you need
Google Search
Google Display
Premium Display
Amazon
Machine Learning Results
Tested across 33K campaigns
22%
Increase in conversions
18%
Decrease in CPA
10%
Decrease in CPC
8%
Increase in clicks
Multivariate Testing for Facebook & Instagram Campaigns
Find winning creative in half the time. Multivariate testing can deliver over 50% better ad performance
Create
We generate a number of multivariate ad creatives using modular components.
Launch
We plug your ads directly into Facebook & Instagram and start testing for statistically significant results.
Analyse
We monitor results of the multivariate tests to discover insights into what works and what doesn't, and optimise the campaign accordingly.
Other Advertising Channels
It's not always about digital! We can also produce ads for other channels that are relevant to your target audience.
Direct Mail
We design and print direct mail flyers, mailers, or inserts
Outdoor Advertising
We design and place billboards, transport ads, and other modes of outdoor advertising
Print Advertising
We can create magazine, newspaper, and journal ads in B2B and B2C markets
Radio Advertising
We write, voice-over, and produce radio ads that align with the visual vocabulary of your brand
Television Advertising
We work with video producers to create high-impact ads for mass audiences on TV
Advertising Pricing
A tailored set up fee will cover the costs of creating your campaign strategy, ad assets, and setting up your campaign in the ad platform(s).
For PAPARICO's monthly management fee there are various options depending on your business model and campaign objectives. We tend to work on a 20% commission on media spend however for small ad spend budgets where 20% will not cover costs we generally work to a fixed monthly fee. We are even happy to work on a pay-per-lead basis if that is your main objective.
Get in touch to discuss your options.