Insight & Strategy
Campaigns without a sound strategy will likely fail or, at best, perform poorly. We use insight to craft your audience persona, advertising strategy, funnel, and creative brief to ensure your campaign gets off to the best start.
We come up with a creative idea for the campaign, put it into market research if required, then execute that idea across a range of different advertising assets.
We deploy your campaign using AI-powered ad platforms, with multivariate testing if required.
We monitor the campaign on a weekly basis and optimise it according to artificial intelligence recommendations.
Increase in conversions
Decrease in CPA
Decrease in CPC
Increase in clicks
It's not always about digital! We can also produce ads for other channels that are relevant to your target audience.
We design and print direct mail flyers, mailers, or inserts
We design and place billboards, transport ads, and other modes of outdoor advertising
We can create magazine, newspaper, and journal ads in B2B and B2C markets
We write, voice-over, and produce radio ads that align with the visual vocabulary of your brand
We work with video producers to create high-impact ads for mass audiences on TV
A tailored set up fee will cover the costs of creating your campaign strategy, ad assets, and setting up your campaign in the ad platform(s).
For PAPARICO's monthly management fee there are various options depending on your business model and campaign objectives. We tend to work on a 20% commission on media spend however for small ad spend budgets where 20% will not cover costs we generally work to a fixed monthly fee. We are even happy to work on a pay-per-lead basis if that is your main objective.
Get in touch to discuss your options.