AI-Powered Advertising for the Music Industry
We combine sophisticated machine learning and smart automation to helps artists, labels, and management companies effortlessly run highly optimised advertising campaigns.
Drive Growth. Engage Fans. Build Your Audience.
About Our Music Industry Advertising Service
Drive Growth
Using artificial intelligence-powered advertising we engage your audiences or find new fans on premium websites such as Billboard, Spotify, MTV, Pitchfork, Rolling Stone, Resident Advisor, DJ Mag, and many more.
Engage Fans
We create links, landing pages, and embedded widgets to help to spread the word and gather your tribe.
Build An Audience
We learn how people engage with your brand, and segment them into actionable audiences.
What We Can Do
84% Average Lower Cost
for premium placements
22X Higher Video Watch Time
vs Facebook video ads
Largest Collection
of premium websites in the world
Apple Audio Ads
Technology to support Apple audio ads
World Class Creative
We are working with the extremely talented creative, Ed Coward, known for his design and illustration work for brands such as Ministry of Sound, South West Four, Human Traffic Live, Café Mambo (Ibiza), Turnmills, and many more.
You won’t find a more experienced designer in the UK EDM industry. With Ed's expertise we promise you unique and eye-catching ad design that's been used by some of the biggest events, DJs and festivals around the UK.
Below is just a small selection of his amazing work…
Ad Campaign Types
Prospecting Campaign
Find new fans, customers, audiences
Remarketing Campaign
Engage existing fans
Audio Streaming Campaign
Reach listeners where they listen to music
Embed Content Directly Into Your Ads
Integrate content into your ads from major platforms including YouTube, Apple Audio, Spotify, or SoundCloud!
To the right you can see a preview of what a basic interactive HTML5 ad might look like on a premium website when embedded with SoundCloud content.
PAPARICO is not endorsed, approved by, or affiliated with Rudimental or their record label in any way.
Music Campaign Case Studies
Check out how some artists have leveraged this technology to find new audiences, increase streaming and drive sales
Nathaniel Rateliff
Increase Streaming & Sales
● iHeartRadio audio inventory targeting listeners of radio stations in those markets● Spotify audio advertising targeting fans of the band● Remarketing advertising targeting fans of the band
Results:● Minimum of 75% increase in rate of acceleration in stream growth in each market; 100% in Philadelphia● Streaming of “You Worry Me” grew by 16% in the experimental group and contributed to an 8% increase in overall streaming of the band's music
Sapient
Increase Spotify Streams
● Portland, Sapient's hometown, was ranked just 16th in his top streaming cities● Launched an audio ad that would incorporate his new song, Overjoyed
Result:● Portland rose from #16 to #2, in just one week
Armada
Find New Audiences
● Armada wanted to find people on Spotify who would listen to and maybe save their music
Results:● 40% of people who clicked streamed enough to register as a “listener” and about half of those saved at least one, if not multiple songs to their library● An increase in radio listens
FAQs
What budget do I need to get started?
To understand if your offer, your ad creative, and your audience is a good fit, £400 ($500) is an ideal ad budget to get you started. This excludes any PAPARICO fee for strategy, creative, and campaign set-up.
Which premium sites can I target?
Your ads can be shown across hundreds of premium music websites in the following categories:All Music, Americana, Country, Canadian Culture Music, Electronic Dance Music (EDM), Gospel, Hip Hop, Indie, Jam Band, Jazz, Metal, Pop, R&B, Rock, Singer Songwriter. Contact us if you'd like to know more about the specific websites available.
Can I advertise on premium sites outside of music?
Yes. If you need to, your ads can also be shown on premium sites in the following categories and their sub-categories:Business & Finance, Comedy, Health & Wellness, Hobbies & Interests, Pop Culture & Entertainment, Tech & Gadgets, Television & Film, Travel & Hospitality.
What is the minimum spend to advertise on premium sites?
Zero. We use the only platform where you can target the most premium websites in your industry, with no minimums. We'll even save you an average of 84% versus going direct.
Can I target people based on their interests?
Yes. There are over 2,500 interest categories to help you target your audience personas as accurately as possible.