Let artificial intelligence turn your data into insights

Search visitors spent 2.4x more time when returning...
...Retarget these users to bring them back to the site.
If you allocate £273 from your Google Ads campaign...
...to your Facebook campaign...
...your revenue would increase by £3,420.
Bing / cpc users session increased by 350%...
...suggesting marketing targeting inefficiency...
...Consider changing your Bing / cpc strategy.
Visitors from 'X' made up 60% of sessions...
...however this segment are significantly less likely...
...to make a payment than the average visitor.

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Data-driven results

A data science algorithm looks at over 16 million possible combinations to identify the most important insights across all marketing channels. Get data-driven recommendations on exactly how to increase your ROI.

  • Insights

    We use AI to analyse your data sources holistically and show what is and what isn't working, then advise on where and how to improve.

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    Focused on your goals

    The AI analysis takes into account your goals, whether it’s to increase revenue on an e-commerce site or engagement on a blog, and tailors the report accordingly.

  • Highly compatible

    The analysis works with any website that supports Google Analytics.

  • integrations-integration-connect-connection

    Integrations

    Easily connect Google Analytics (required), Google Search Console, Google Ads, Facebook/Instagram Ads, Twitter Ads.

[The AI] doesn’t just present the data in a nicer, easier to read format, it also returns some pretty darn interesting insights.

Raymond Camden, Developer Advocate @ IBM

AI Analytics Pricing

*Integrations shown are in addition to Google Analytics i.e. Starter plan has Google Analytics plus 1 other integration

  • Starter

    Website monthly sessions

    10,000

    Integrations*

    1

    Custom goals

    E-commerce integrations

    AI insights

    Reporting frequency

    MonthlyorWeekly

    £33 / mo

  • Growth

    Website monthly sessions

    100,000

    Integrations*

    3

    Custom goals

    E-commerce integrations

    AI insights

    Reporting frequency

    Monthly
    or
    Weekly

    Most Popular!

    £66 / mo

  • Professional

    Website monthly sessions

    1,000,000

    Integrations*

    Unlimited

    Custom goals

    E-commerce integrations

    AI insights

    Reporting frequency

    MonthlyorWeekly


    £149 / mo

  • Unlimited

    Website monthly sessions

    Unlimited

    Integrations*

    Unlimited

    Custom goals

    E-commerce integrations

    AI insights

    Reporting frequency

    Monthly
    or
    Weekly

    Best Value!

    £166 / mo

Starter

Growth

Professional

Unlimited

  • Website monthly sessions

    10,000

    100,000

    1,000,000

    Unlimited

  • Integrations*

    1

    3

    Unlimited

    Unlimited

  • Custom goals

  • E-commerce integrations

  • AI insights

  • Reporting frequency

    MonthlyorWeekly

    Monthly
    or
    Weekly

    MonthlyorWeekly

    Monthly
    or
    Weekly

FAQs

  • What permissions does Paparico need?

    Google AnalyticsView - Viewing the data to create reports/recommendations.Edit - Creating filters for referral spam and goals for conversion tracking.Google Search ConsoleWe ask to be added as a "Restricted" user so we can use search query data in the report.Google Ads/Facebook Ads/Twitter AdsWe ask to be added as a campaign manager/analyst. We do not login or make any modifications to your campaigns, the access is only used to connect the AI so it can analyse data and score campaign performance.

  • What’s the difference between a monthly or weekly report?

    A weekly report shows the most significant 3-4 insights for that week, while a monthly is more comprehensive. Choosing the reporting frequency depends on what you are using the data for and how often you can implement changes: if changes can be done week-to-week, select weekly. Otherwise, select monthly.

  • I’m looking for a specific insight, why does it not show on the report?

    The algorithm uses data science to determine whether an insight is statistically significant. If showing the insight does not affect ROI, the AI might not show to it.

  • Why are certain metrics slighter lower on the report relative to Google Analytics?

    The AI automatically removes referrer spam for you so the total sessions or visitors will slightly lower (1-2%).

  • Does the number of integrations for each package exclude the required Google Analytics?

    Yes it does. So, for the Starter package you get both Google Analytics plus one other integration of your choice.

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