Country City Catering E-commerce Case Study

Learn how Paparico helped catering company Country City Catering drive sales through their website

Country City Catering, a fast-growing catering business based in London, were looking for new ways to drive revenue but as a small team were also looking for more efficient ways to respond to leads and manage new business so they could focus on delivering first-class catering events. Enter Paparico.
Country City Catering were already receiving a lot of enquiries through third-party sites, so we set about creating a branded PowerPoint template to help them look professional in pitching for that business.
Understanding that Country City Catering were spending a lot of time taking drop-off catering orders, most of which were repetitive proposals, we advised that they deploy e-commerce on their website to automate much of this aspect of the business. Not only has this resulted in more business, but it has also saved the company a lot of time otherwise spent painstakingly putting together proposals and quotes.

Country City Catering Order Page

Analytics & Search Engine Optimisation

As busy business owners working long hours in a kitchen, on the road delivering orders, or on-site catering to others, our client did not have the time or know-how to delve into the somewhat overwhelming world that is Google Analytics. So while we were developing the e-commerce solution we not only set up Google Analytics for them but also installed Visitor Analytics - a simple analytics package which keeps our client up-to-date on their website performance in an easy-to-understand dashboard and email report.

On top of general marketing consultancy, Paparico have also been assisting Country City Catering with their search engine optimisation to help drive organic growth and reduce the reliance on third party sites who take a sizeable commission on lead referrals.


“Paul from Paparico has helped myself and my business partner with marketing for our company Country City Catering and his hard work has really paid off, we couldn't be more grateful!
Paul has worked on our SEO strategy, website analytics, and he worked with us on creating a very functional and effective ordering page on our website which is already proving to be a successful return on investment and looks very professional.
Overall we are very happy with the support provided and would recommend Paparico to anyone."

Kate Hole, Co-Founder, Country City Catering

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