Email Marketing

Engage and nurture leads and customers with email marketing including automated email journeys.

Email marketing has many advantages

When used properly email marketing can generate sales, create new customers, as well as help in customer retention. 
According to a study done by McKinsey & Company, email marketing is up to 40 times more effective than social media. The same study also shows that the buying process happens 3 times faster than in social media.

Email is more effective than social media

40xmore effective

Email has a faster buying process than social media

3xfaster buying process

The best e-mails feel personal - and they are. PAPARICO can help you create buyer personas to help make your email strategy more effective. We can help you develop customer journeys for each of your personas and create the email automation to execute those journeys.
It feels like a lot of work up front, but once the email automation workflow is created and up and running, then you will start to appreciate the time and money it is saving you.
Whether you need help with a single email campaign or 'e-blast', or a more complex email automation journey leveraging A/B split testing and integrating with your CRM, then Paparico have you covered. We can help you with:
● Strategy such as buyer personas and customer journeys● Growing your email list● Email copywriting● Email design● Campaign execution● A/B testing● Customer segmentation lists● Email automation● Analytics

Professional and responsive HTML emails

At PAPARICO, we use Stripo to design and develop our HTML emails. We build emails to be mobile responsive and test them thoroughly to ensure they work on many different email platforms and devices.

On the right is a responsive HTML email we developed for a healthcare company, sent out in the lead up to a satellite symposium (click to enlarge). The most complex part of that email was the table, which was not possible to create using Stripo features and required custom HTML to be written.

The email was responsible for 74% of new users to the landing page, driving registrations for the event.

If you are interested in other email tools we use or recommend, please visit our Marketing Tools & Software page.

Myovant New Perspectives email campaign

Need help with email marketing?

Send us an email and we will email you back to arrange a time to talk about email.