Market Research & Audience Analysis
Detailed market research insights about your existing and potential customers.
Improve your strategy with customer insight
Our AI-powered custom audience analysis shows you the targeting keywords and demographic segments that represent your unique audiences, so you can better understand your customers, website visitors, remarketing lists, and more.
Understand your audiences
AI analyses your prospecting, remarketing, or customer audiences to understand the people who interact with your brand.
Analyse audience lists
Receive updated reports every month to ensure your audience insights are up-to-date.
Adapt your marketing strategy
Use the audience insights to update your ad campaigns, so you can be confident that your copy and creatives are relevant and resonate.
Frequently Asked Questions
What do I need to do to get my audience analysis report?
The report details the targeting definitions that represent your audience lists. You can get a report for any audience list that you have uploaded to your Facebook ad account.
What insights do I get?
The insights on each report include the top interest, intent, and behavioural targeting segments that define the audience. The report also includes the geographic and demographic segments of the audience.
How long does it take?
Assuming your audience is already uploaded into Facebook, you can have results within 48 hours of giving us partner access to your Facebook Business account.
How can it help my brand or business?
By analysing the users that have already interacted with your brand, you can create and shape your content to truly resonate with their lives and interests.
Our market research heritage stretches back 20 years
Paparico Managing Director, Paul, spent the first decade of his career in market research and knows a thing or two about the importance insight has on the success of marketing campaigns.
In a customer-centric environment, understanding customer's goals, needs, wants, desires, problems, challenges - what makes them 'tick' - is key to making sure your communications with customers are effective.
Paparico is able to generate insights whether it be through the AI Audience Analysis outlined above, quantitative or qualitative methodologies, conducting surveys, telephone interviews, focus groups, video diaries, ethnography, mystery shopping, or simply mining through your website analytics data. We get under the surface of customers using techniques derived from neuro-linguistic programming (NLP) to understand things about people that perhaps they do not even know about themselves.
The insight we generate feeds directly into the creative brief, the campaign idea and its associated tactics, so you could argue you don't have a campaign without insight.
We could go on-and-on about market research, so take our word for it that you can feel safe in knowing we can incorporate this capability into your project should it be a requirement.