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Detailed market research insights about your existing and potential customers.
Our AI-powered custom audience analysis shows you the targeting keywords and demographic segments that represent your unique audiences, so you can better understand your customers, website visitors, remarketing lists, and more.
Understand your audiences
AI analyses your prospecting, remarketing, or customer audiences to understand the people who interact with your brand.
Analyse audience lists
Receive updated reports every month to ensure your audience insights are up-to-date.
Adapt your marketing strategy
Use the audience insights to update your ad campaigns, so you can be confident that your copy and creatives are relevant and resonate.
Frequently Asked Questions
Do you need to understand your audience better?
Perfect for persona development and campaign targeting, get your audience analysis report with prices starting from just £849.
Paparico Managing Director, Paul, spent the first decade of his career in market research and knows a thing or two about the importance insight has on the success of marketing campaigns.
In a customer-centric environment, understanding customer's goals, needs, wants, desires, problems, challenges - what makes them 'tick' - is key to making sure your communications with customers are effective.
Paparico is able to generate insights whether it be through the AI Audience Analysis outlined above, quantitative or qualitative methodologies, conducting surveys, telephone interviews, focus groups, video diaries, ethnography, mystery shopping, or simply mining through your website analytics data. We get under the surface of customers using techniques derived from neuro-linguistic programming (NLP) to understand things about people that perhaps they do not even know about themselves.
The insight we generate feeds directly into the creative brief, the campaign idea and its associated tactics, so you could argue you don't have a campaign without insight.
We could go on-and-on about market research, so take our word for it that you can feel safe in knowing we can incorporate this capability into your project should it be a requirement.