Marketing Strategy

Get support preparing your marketing plan such as setting your vision and mission, goals and objectives, strategies and tactics.

The business that fails to plan, plans to fail

​Creating a marketing strategy can be a daunting and difficult task for anyone. Without a strategy, a business is simply riding on luck and not maximising its' performance. At Paparico we can help you develop your marketing plan:
● Brand vision and mission● Situation analysis (7Ps, 3Cs, PESTEL, SWOT) ● Business goals and marketing objectives● Brand positioning, target market, marketing mix, insight● Strategies● Tactics● Action plan including milestones● Measuring effectiveness including return on marketing investment (ROMI)
Having established a thorough marketing plan we will be in a better position to develop an effective communication strategy for a creative campaign covering:
● Brand essence: What is the brand’s core being/purpose?● Brand personality: How does the brand like to be seen or present itself?● Communication challenge: What is the key issue/problem, stemming from the business situation, that communications could solve?● SMART communication objectives● Key performance indicators (KPIs) against the objectives● Target audience● Barriers to overcome● Customer insight: What is it about the customer’s beliefs or behaviour that makes the product relevant to them?● Single-minded proposition (SMP): The ONE thing that we wish to communicate to the customer – the strategic big idea● Reasons to believe: What supporting evidence and facts are necessary to help the communication of the SMP?● Tonality
A strategy is best achieved collaboratively with you, through independently-facilitated workshops held with key stakeholders across relevant functions of the business. Paparico is capable of preparing and moderating engaging strategy workshops that produce actionable outputs.

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.”

— Pablo Picasso