Get support preparing your marketing plan such as setting your vision and mission, goals and objectives, strategies and tactics.
Creating a marketing strategy can be a daunting and difficult task for anyone. Without a strategy, a business is simply riding on luck and not maximising its' performance. At Paparico we can help you develop your marketing plan:
● Brand vision and mission● Situation analysis (7Ps, 3Cs, PESTEL, SWOT) ● Business goals and marketing objectives● Brand positioning, target market, marketing mix, insight● Strategies● Tactics● Action plan including milestones● Measuring effectiveness including return on marketing investment (ROMI)
Having established a thorough marketing plan we will be in a better position to develop an effective communication strategy for a creative campaign covering:
● Brand essence: What is the brand’s core being/purpose?● Brand personality: How does the brand like to be seen or present itself?● Communication challenge: What is the key issue/problem, stemming from the business situation, that communications could solve?● SMART communication objectives● Key performance indicators (KPIs) against the objectives● Target audience● Barriers to overcome● Customer insight: What is it about the customer’s beliefs or behaviour that makes the product relevant to them?● Single-minded proposition (SMP): The ONE thing that we wish to communicate to the customer – the strategic big idea● Reasons to believe: What supporting evidence and facts are necessary to help the communication of the SMP?● Tonality
A strategy is best achieved collaboratively with you, through independently-facilitated workshops held with key stakeholders across relevant functions of the business. Paparico is capable of preparing and moderating engaging strategy workshops that produce actionable outputs.