Drive Leads and Sales with AI-Powered PPC Advertising

Artificial intelligence can monitor and optimise your ads, targeting, bids and budget to maximise performance.

Meet Our Advertising AI's

Each AI specialises in different areas, platforms and budgets.

Adriel - Search, Display, Social

Alan - Search, Display, Social

Quentin - Amazon Campaigns

Adriel - Search, Display, Social

PPC advertising

Adriel manages smaller PPC campaigns

- Google Search, Google Display, Facebook, Instagram, Microsoft (Bing)- Optimises ads to target specific audiences- Monitors and optimises ads so they perform to the peak of their potential- Machine learning engine optimises advertising performance automatically by targeting the right customers and efficiently allocating budget- Utilises geo-localisation technology to show ads to nearby customers- Suits smaller budgets of £5+ per day

"I will optimise your ads to target specific audiences and give your business the boost it needs to grow."

Adriel, PPC AI

Optimise Cross-Platform Digital Advertising Performance

Artificial intelligence manages and optimises your campaigns across many different platforms

Google Search

Google Display

Google Shopping

Microsoft (Bing)




miscellaneous 74 expandlines

Programmatic Display*

*Managed media buying not powered by machine learning

Machine Learning Results   

Tested across 33K campaigns  


Increase in conversions


Decrease in CPA


Decrease in CPC


Increase in clicks

Skincare Case Study

See how an award-winning skincare beauty company smashed benchmark KPIs with their first-ever Instagram campaign.

PPC Pricing

A tailored set up fee will cover the costs of creating your campaign strategy, ad assets, and connecting the campaign to the artificial intelligence. A monthly AI platform fee will be charged to cover the technology costs.
For Paparico's monthly management fee there are various options dependent on your business model and campaign objectives:



commission on sales

Suitable for businesses who sell online

Paparico incentivised to drive sales

Lowest risk to you

No sales, no fee!



of average order value (AOV)

Suitable for businesses who need sales leads

Paparico incentivised to drive qualified leads

Low risk to you

No leads, no fee!



of media spend

Suitable for businesses who need clicks

Paparico incentivised to drive traffic

Higher risk to you

Always a fee no matter the performance

*Fee depends on size of ad spend. Includes AI platform fee

Interested in launching an AI-powered digital advertising campaign?