Video & Animation

We create engaging, bite-sized videos and animations to tell stories and promote your brand across all channels.

Elevate your content

If you are looking to improve your website dwell time or increase engagement on YouTube or other social media​ then video marketing is for you.
Paparico can elevate your content with the creation of engaging videos or animations for all sorts of applications including storytelling, promotional videos, Instagram stories, video ads, listicles, and more.
Paparico has access to an ever-growing library of over 3 million videos and images, or we can create fully customised video assets to meet your needs and bring your vision to life.
All our videos are created as bite-sized pieces of content (up to 10 minutes) and produced in high definition (1080p). If you require something bespoke please get in touch to find out more.

Blog-to-Video

If you have already gone to the trouble of writing a blog article, it is relatively straight-forward to turn it into video content.
We simply get the URL and give it to artificial intelligence to do its thing, apply a bit of human finesse, then export your video for you to share on social media and promote your article.
It's great for people who are on-the-go and need TLDR (too long didn't read) content to get a summary of what the article is about.

Illustration

AI-powered video assistant

Similar to our website design assistant, this first of its kind artificial intelligence acts as a design guide to help improve the video design and layout automatically.

Text Legibility

Helps make the text in the video more legible so that it stands out and is easily understandable for anyone who watches it. It also ensures that the branding and overall video consistency is retained or maintained.

Proper Alignment

Aligns the text in the video in a manner that while maintaining the aesthetics, the frame balance is also ensured.

Expedient Animation

Recommends an animation style for the elements to make it look visually appealing without having to be jarring to the eye.

Frame Equilibrium

Fine-tunes the positioning of elements in the frame in a way that they look symmetrical, thus maintaining the frame’s equilibrium.

Apt Resizing

Resizes text boxes to an optimal size, removing unnecessary negative space.

Dynamic Motion Effects

To make the video engaging, the AI adds gripping motion and animation to still images.

Image Augmentation

Removes blurry edges from images and fits images perfectly in the frame.

Smart Timing

Ensures that videos don’t have an abrupt ending or unnecessary looping, thus securing just the right duration.

Visual Evenness

Adds smoothness and visual continuity, by giving soft dissolve effects to elements that appear abruptly on the screen.

Optimal Text

Recommends a certain character limit to the text in a frame, to keep the content crisp, engaging and easy to understand.

Ideal Duration

Ensures that the text in a frame is given enough time to read, and adjusts the frame duration accordingly.

Whiteboard, blackboard, greenboard, and glassboard animation videos

Don't have the budget to create original video content but don't want to use stock footage? Perhaps you are looking to create sales, training, or onboarding videos?
Animation may be for you.
A professional graphic artist team has custom-drawn thousands of sketch images featuring 200 characters to cover every industry and niche. There is even a range of male and female hand types to choose from across various ethnicity groups.
We record a custom voice-over audio track and sync it to your animation, and have a playlist of royalty free music to add to the background.

animation

Video marketing process

After discussing your strategy and objectives, creating video content follows 3 steps...

1

Script & Storyboard

Based on your brand concept and key messages we write a script and sketch a storyboard.

2

Bite-Sized Content

We create the content and produce a HD video, keeping it short - typically a few minutes at a maximum.

3

Call to Action

Include a call to action at the end to drive behaviour.

Video marketing statistics

Video is an important consideration when engaging with your audience

2.6X

more time spent on pages with video than without

Wistia

97%

of marketers say videos increase user understanding of a product or service

HubSpot

83%

of marketers say video has helped them with lead generation

Wyzowl

82%

of all internet traffic will be video by 2022

Cisco

81%

of businesses prefer Facebook for their video marketing

Buffer

Up to 80%

increase in conversion rate from including a video on a landing page

Unbounce

72%

of consumers prefer using video to learn about a product or service

HubSpot

Video content doesn't have to be expensive

Paparico can save you time and energy by looking after your video content needs.

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