Advertising AI Case Study

Discover how an award-winning skincare beauty brand was able to raise awareness and drive traffic more efficiently with AI

Apothaka, an award-winning skincare beauty company, came to Paparico with the objective of raising awareness of their brand on Instagram - a channel where the company has seen their best success in terms of engagement and driving sales.
With a small budget to play with, campaign efficiency was important. We leveraged machine learning to run a series of Instagram ads targeting new customers as well as retargeting website visitors. We utilised a '15% off' promotion Apothaka were already running on their site, as a hook for the campaign.

We set the campaign objective to maximise clicks in order to drive traffic to the website. The AI took just 3 days to noticeably make an impact and performance started to spike again from day 9, delivering an efficiently run campaign with the following results:

  • CPM 1.5X benchmark KPI

  • CPC 1.4X benchmark KPI


"We achieved 1.5X benchmark on CPM and 1.4X benchmark on CPC. The AI made it easy to set a target audience and push the ads to multiple platforms – the process is much simpler than using Google and Facebook separately."

Do you need to increase website traffic?

If you are interested in raising awareness, driving traffic, generating leads or increasing sales why not see what AI-powered PPC advertising can do for you?