PPC Advertising AI Case Study

Apothaka, an award-winning skincare beauty company, came to Paparico with the objective of raising awareness of their brand on Instagram - a channel where the company has seen their best success in terms of engagement and driving sales.
With a small budget to play with, campaign efficiency was important. We leveraged machine learning to run a series of Instagram ads targeting new customers as well as retargeting website visitors. We utilised a '15% off' promotion Apothaka were already running on their site, as a hook for the campaign.
We set the campaign objective to maximise clicks in order to drive traffic to the website. The AI took just 3 days to noticeably make an impact and performance started to spike again from day 9, delivering an efficiently run campaign with the following results: