Beacon Down Vineyard doubles their revenue through UX & SEO

Beacon Down is a beautiful vineyard near Heathfield in East Sussex who are looking to expand their operations and grow their business. In the 3 months leading up to us approaching Beacon Down mid-December, well into the busy Christmas period, website traffic was on the decline with users and new users both down by 15% vs the previous 3-month period. All other KPIs were also in decline except revenue which was up by nearly 8%. This was expected due to Christmas sales arriving from November payday.

The situation before

Users

15%

Sessions

12%

Bounce Rate

18%

Pages/Session

4%

Session Duration

18%

E-Com. Conversion Rate

3%

Transactions

15%

Revenue

8%

PAPARICO was commissioned to turn around this trend by boosting traffic, conversion rates, and therefore revenue. After conducting website and search engine optimisation (SEO) audits, we set to work first thing in January focusing on user experience (UX) first, followed by SEO.

Results were observed at 10 weeks following our optimisations

Users

16%

Sessions

39%

Bounce Rate

9%

Pages/Session

6%

Session Duration

32%

E-Com. Conversion Rate

65%

Transactions

130%

Revenue

110%

Paul and Al Pippard, Founders of Beacon Down Vineyard were both happy with the outcome saying...

Paul was fantastic to work with, he took time to understand our business, priorities and constraints and focused his support in areas where he could have the most impact. Our results speak for themselves - we are delighted with the increase in sales and engagement generated. We would highly recommend working with Paul

Paul And Al Pippard, Founders, Beacon Down Vineyard

PAPARICO are pleased to have had the opportunity to work with Beacon Down and to have made a real difference to their business. Not to mention enjoy some of their amazing wine in the process!

If you would like to increase your revenue by 75% in 90 days, get in touch!

…And We’re Paid On Performance, So We Don’t Make Money Unless You Do First.

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