Our client had created video content for an ad campaign that was designed to encourage women to talk about their uterine fibroids.
PAPARICO was commissioned to execute the campaign across digital channels. Our objective was to drive traffic to the poll pages on the campaign website in order to collect data from visiting women with uterine fibroids.
The creative included 4 video ads in English language, shown to women across Europe. Remarketing was utilised on both Facebook and Instagram channels. Artificial intelligence was used to aid campaign optimisation.