Backlinks, or links from other websites to your website, help Google and other search engines determine the quality of relevance of your website. The more high-quality backlinks you have, the better your chances are of ranking because search engines see backlinks as a sort of endorsement or vote of confidence for your site.
However, Google is very good at detecting “spammy” or unnatural looking backlinks. If there are too many of these it can quickly affect your rankings on Google. In some instances, especially in very competitive online industries, your competitors may have added these to hurt you. More likely, these have just accumulated over time but still need to be addressed. An example might be that a legitimate website that was linking to you (a good thing) went out of business and a new owner bought the website and is using it as a link farm (a bad thing).
We will review your backlinks and eliminate the harmful ones and preserve the links to your website that are helping it rank.
As needed, this service also includes disavow.